9Mil Sonny
Replace your $25k recruiting stack with one teammate for $12k.
Sonny is one virtual recruiter your whole agency hires. Sources, screens, reformats CVs, runs consented headhunt calls, and lives inside your ATS. Replies to candidates in 90 seconds.
Pay $250 per placement on Pro. Only when Sonny actually delivers.
Free tier · No setup fee · Cancel anytime
52% of talent leaders say their teams cannot keep up with candidate volume. Sonny does the keep-up so your consultants can close.
What Sonny does for your agency
The work your consultants hate, automated. The work they love, accelerated.
Replies to every candidate in 90 seconds
Application lands at 11pm. Sonny replies, prequalifies against the JD, and books the candidate into your consultant's diary before midnight. No lost candidates. No 14 hour first touch lag.
Sources from your existing pool
The thousands of candidates rotting in your ATS from past roles are still gold. Sonny re-engages every one of them, requalifies against your live reqs, and pushes active candidates back into your pipeline.
Reformats every CV to your standard
Branded CV pack with the fields your client wants. Skills, years per stack, location, work authorisation, comp expectations. Your consultants present, they don't reformat.
Books interviews into client calendars
Round-trip availability check across multiple calendars, time zones handled, calendar invites sent, reminders chased. Your consultants show up. Sonny handles the choreography.
Chases compliance to signature
References, right to work, background checks, DBS, contract sign off. Sonny chases each one until it lands and flags blockers before the start date. Your placement file builds itself.
Watches every open req
New role lands in your ATS. Sonny starts sourcing and screening before the consultant finishes typing the JD. Zero gap between role open and pipeline filling.
Replaces a junior sourcer headcount and your sourcing automation tools.
How Sonny plugs into your stack
Your ATS stays. Your team stays. Sonny does the work no software currently does for you.
Sonny is the brain. Your stack stays.
The systems you already use feed Sonny. Sonny acts on them. Every candidate, hire and rejection makes Sonny sharper for the next one. Live in 72 hours, fully trained on your business inside 60 days.
Sonny knows your business inside 60 days. Or you walk.
Every approved candidate, rejected CV, manager note and signed offer feeds Sonny's understanding of your business. Day 1 Sonny is configured. Day 60 Sonny is trained. If Sonny isn't pulling its weight by then, the £1 pilot ends. No fight. No invoice.
Compliance built in
Every Sonny call is consented.
PECR-defensible by design. Sonny sends one short SMS first, then only escalates to a voice call on an explicit Y reply. Every step audit-logged at the row level.
Step 1
Consent SMS
One short, branded SMS from your agency’s own Twilio number. Recruiter explicitly acknowledges DPA before send.
Step 2
Y reply or stop
Sonny only proceeds on an explicit Y. Anything else (STOP, NO, silence) closes the loop. Replies are parsed and logged.
Step 3
Voice agent call
Brain-aware Sonny calls the candidate. Full transcript, summary, and outcome stored against the audit trail.
Outbound email always goes from your own Gmail / Outlook / SMTP. Sonny never sends from a 9mil domain.
Free Chrome extension
Sonny on every LinkedIn profile.
Install once, then Score, Headhunt, or + Pipelineany candidate in one click. User-initiated only, read-only DOM, minimal payload. Won't get you banned.
ROI calculator
Will Sonny pay for himself?
Drag the sliders. We do the math live — Sonny’s annual cost vs your sourcing-stack savings + extra placements from sub-90s response time.
Placements per year
24
Average placement fee
$25k
Current sourcing tool spend / month
$1,200
Sonny tier
Net ROI / year
$56k
Sonny cost / yr
$4,308
Stack savings
$10k
Extra placements
2 / yr
$50k
Payback period
0.9 mo
Conservative model: assumes Sonny replaces 70% of your existing sourcing stack (Apollo, LinkedIn Premium, sourcing automation; your ATS stays) and lifts placement conversion 10% via 90-second response time on inbound. Real numbers vary. Book a demo and we’ll model your specific stack.
Pricing.
Five tiers. £1 to try Sonny end-to-end. Start free, scale when you need it.
Preview Sonny
Sonny Free
£0/mo
no card required
Preview Sonny
- Source + score candidates without a card
- 50 Sonny credits/month, capped at 20/day
- Outreach send + voice locked behind paid tiers
- Best for kicking the tyres before committing
Entry tier
Sonny Starter
£39/mo
or £31/month billed annually
Save £8/month annual
- Everything in Free
- Email outreach unlocked (Gmail + Outlook + SMTP)
- 350 credits/month
- Sonny Brain with 5 documents
- 1 workspace
Most popular
Sonny Pro
£159/mo
or £127/month billed annually
Save £32/month annual
- Everything in Starter
- Voice headhunt — 100 minutes/month included
- 1,300 credits/month
- Sonny Brain with 50 documents
- API access (100 req/min)
Growing agencies
Sonny Scale
£479/mo
or £383/month billed annually
3 workspaces included
- Everything in Pro
- Voice headhunt — 500 minutes/month
- 4,500 credits/month
- 3 workspaces (run multiple agency brands)
- Sonny Brain with 250 documents
- API access (1,000 req/min)
By quote
Sonny Enterprise
Custom
from £1,599/month
White-label + SSO-ready.
Unlimited workspaces
- Everything in Scale
- Unlimited workspaces
- Custom credit + voice quotas
- Dedicated success + custom workflows
- Priority response SLAs
All tiers include the full Sonny capability stack. Free and Pro require BYOK. Enterprise is fully managed by 9Mil including infrastructure.
Tools sell software. Sonny sells outcomes.
Bullhorn, Loxo, Recruitly, and the others charge per seat for a database. Sonny is the AI recruiter that runs inside that database. Different layer. Different price model.
Per seat ATS tooling
- $25 to $400 per seat per month
- Pay whether you place or not
- Database and CRM only. You still do the work.
- Switching cost. Migration pain.
Sonny
- Starter £39/mo · Pro £159/mo · Scale £479/mo. £1 trial for 14 days. Cancel anytime.
- Linked invoicing. We invoice when your client pays.
- Does the actual work. Replies, sources, books, chases.
- Sits on top of your existing ATS. No migration.
Common questions
One teammate. $12k a year. Pay $250 only when he places.
Free tier in 60 seconds. Plug Sonny into your stack and watch him work.
Or email support@9mil.io