Works alongside your existing stack.
Sits on top of your ATS. Connects to your CRM and comms. Nothing gets replaced. It just runs faster.
ATS Platforms
CRM & Communications
+ any platform with a webhook or API
What Sonny does
Five things, every day, on autopilot.
Each one runs on a credit. Sonny tracks what you spend, you only pay for what you use.
No. 01
Source candidates from LinkedIn
Type a role. Sonny pulls a ranked shortlist from a 800M+ contact database. A side panel renders on every LinkedIn profile so you can score, pipeline, or headhunt without leaving the page.
1 credit / source
No. 02
Score every candidate against your role
Sonny reads the profile + your Brain (your ICP, voice samples, past placements) and returns a fit score with reasoning in ~5 seconds. Strengths, gaps, comp guess. So you stop reading CVs.
5 sec / screen
No. 03
Reformat any CV to your branded template
Upload any CV. Sonny extracts every field. Stack, years per language, location, comp expectations, notice period. Then reformats to your client-facing pack. Your hiring manager opens it ready to interview.
20+ min saved
No. 04
Outreach from your own mailbox
Connect Gmail or Outlook in one click. Sonny drafts in your voice using Brain context, sends from your mailbox so replies hit your inbox, and tracks delivery + opens. Five starter templates auto-loaded on signup.
0 credits / send
No. 05
Voice-headhunt with 5 Sonny personas
Send one PECR/GDPR-compliant consent SMS. On a Y reply, Sonny calls the candidate via Vapi with your brief loaded. Pick from 5 voice personas: Classic, Pro, Charm, Direct, Calm. Match the conversation. Every step audit-logged.
Voice only AI recruiter
The dashboard
Source, score, send, headhunt. From one screen.
Sonny is the brain. Your stack stays.
The systems you already use feed Sonny. Sonny acts on them. Every candidate, hire and rejection makes Sonny sharper for the next one. Live in 72 hours, fully trained on your business inside 60 days.
Sonny knows your business inside 60 days. Or you walk.
Every approved candidate, rejected CV, manager note and signed offer feeds Sonny's understanding of your business. Day 1 Sonny is configured. Day 60 Sonny is trained. If Sonny isn't pulling its weight by then, the £1 pilot ends. No fight. No invoice.
The cost of not having Sonny
Four problems crippling your hiring right now.
In-house or agency, you've felt all four.
Candidates ghost before anyone replies
Senior people apply at 11pm and your inbox sees it 14 hours later, behind 200 other CVs. By the time someone gets to them, they've taken the first competitor that responded.
14-hour average first-touch lag
Cold outreach gets 2% reply rates
60% of senior candidates never open the LinkedIn InMail. The ones who do reply to whoever sounds least like a recruiter. Your team sends hundreds a week and books a handful of screens.
60% InMail ignore rate
Half the recruiter's day is admin
Sifting CVs, sending screen questions, chasing references, fixing ATS hygiene, building pipeline reports. The recruiter you can't afford is doing tasks that should be automated.
50% of time on admin
Your ATS is a graveyard, not a pipeline
Silver medallists, declined offers, candidates who said 'not right now'. They're rotting in your ATS. You paid to source them once. Nobody's brought them back.
40% applicant ghost rate
Where Sonny sits
Your stack hires candidates. Sonny does the work.
The tools below are excellent at one thing each. Sonny is the layer that connects them. And it does the screening, replying and calling that none of them touch.
| Capability | Sonny by 9Mil | Bullhorn ATS | Loxo Sourcing | SeekOut Search |
|---|---|---|---|---|
Sources from LinkedIn Pulls a ranked shortlist with one prompt | ||||
Scores against your brief in 5 sec Reads your Brain, returns fit + reasoning | ||||
Reformats any CV to your template Extracts every field, pack-ready | ||||
Replies in your voice from your mailbox Gmail / Outlook, replies hit your inbox | ||||
Calls candidates via voice agent PECR / GDPR consent SMS first, then call | ||||
Runs on the night shift 3am applicants get answered at 3am |
Sonny doesn’t replace your ATS. It runs on top of it. Keep Bullhorn, Vincere or JobAdder as your system of record. Sonny does the work between candidate landing and offer signed.
Pricing
Three tiers. $1 to try Sonny end-to-end.
Starter to Scale. Pick the size you are now, upgrade when you outgrow it. Enterprise is a conversation, not a price.
Entry tier
Starter
$49
/ month · $39/mo annual
- Email outreach unlocked
- 350 credits / month
- 5 Brain docs
- Gmail / Outlook / SMTP
Pro
$199
/ month · $159/mo annual
- Voice headhunt, 100 min/mo
- 1,300 credits + 50 Brain docs
- Autopilot schedules
- API: 100 req/min
Growing agencies
Scale
$599
/ month · $479/mo annual
- Voice headhunt, 500 min/mo
- 4,500 credits + 250 Brain docs
- 3 workspaces
- API: 1,000 req/min
By quote
Enterprise
Unlimited workspaces, custom credit + voice quotas, dedicated success contact and priority SLAs. Built around your workflow, not the other way around.
from $1,999/mo
Talk to usRun the maths
Your placements, your fees. Sonny’s ROI in your numbers.
Three sliders. Honest assumptions. The break-even point shows up before you even start the trial.
Placements per year
24
Average placement fee
$25k
Current sourcing tool spend / month
$1,200
Sonny tier
Net ROI / year
$56k
Sonny cost / yr
$4,308
Stack savings
$10k
Extra placements
2 / yr
$50k
Payback period
0.9 mo
Conservative model: assumes Sonny replaces 70% of your existing sourcing stack (Apollo, LinkedIn Premium, sourcing automation; your ATS stays) and lifts placement conversion 10% via 90-second response time on inbound. Real numbers vary. Book a demo and we’ll model your specific stack.
How it works
From signup to first placement in 4 steps.
No setup call. No onboarding fee. Live in 60 seconds. Sonny gets sharper every week you use it.
01
Sign up to start the trial
Free for the first 14 days. Full Pro features. Cancel any time. Live in your dashboard in 60 seconds.
02
Teach Sonny your edge
Upload your ICP doc, voice samples, dealbreakers. Sonny pulls from this on every score and outreach. Sharper every week.
03
Plug Sonny into your day
Install the Chrome extension. Connect Gmail or Outlook. Pick a voice persona. Sonny shows up on LinkedIn, in your inbox, on every CV.
04
Pay only for what you use
Subscription gets you in. Credit + voice top-ups when you need more. Fair, predictable, no surprise bills.
Jamie Bray
Director, Ferox Partners
Tech contract · London / Dubai
We’d been losing 30% of inbound applicants to slow reply times. Sonny picked them up at 3am, scored them against our brief, and had a shortlist on my desk before standup. First week, two placements that would’ve ghosted. It pays for itself before the end of the month.
Verticals we go deep on
Tailored Sonny for your sector.
Sonny works for any recruiter. Three verticals get a tailored landing page with sector-specific copy and pricing maths.
Internal recruitment teams
If you've got 47 open reqs and a TA team that's drowning, Sonny replaces the inbox triage killing your response time.
See Sonny for in-house teamsSocial care recruitment
Care worker shortage, fast rota turnover, sensitive screening. Sonny does the candidate triage with the warmth the sector needs.
See Sonny for careDubai real estate recruitment
Search 41k+ active Dubai brokers from the DLD registry. AI-scored, contact-enriched, ready to recruit. Brand-new licenses flagged the day they go live.
See Broker Search60-day placement guarantee.
Plug Sonny in. One additional hire in 60 days, or we work for free until you get it. Cancel any time during your $1 trial.
I built Sonny because the recruitment tool I wanted didn’t exist. Bullhorn stores the candidate. Loxo searches the database. SeekOut surfaces a profile. None of them do the work. The reply, the screen, the call, the chase. So I built that part. Eighteen months of production iteration later, Sonny is what I wished I had when I was running a desk myself.
Anthony Dennis
Founder at 9Mil. Building Sonny in public from London & Dubai
Common questions
What people ask before signing up.
Try Sonny for $1.
14 days of full Pro features. Cancel any time. If it’s not working, you walk. No questions.