International recruitment is banned. Your domestic hiring just became the bottleneck.
On 22 July 2025 the UK closed the Health and Care Worker visa route to overseas care workers. Your provider is now competing for domestic candidates against 18,000 others. Whoever responds first wins. 9Mil is an AI recruiter that replies to every applicant in 90 seconds, screens them against your role spec, and books qualified candidates into your manager's calendar. 24/7. Plugs into the systems you already use.
- 8 years in performance marketing
- AI workflows shipped to production
- 14 day delivery on Build
- 60 day placement guarantee on Sonny
Works alongside your existing stack.
Sits on top of your ATS. Connects to your CRM and comms. Nothing gets replaced. It just runs faster.
ATS Platforms
CRM & Communications
+ any platform with a webhook or API
Your hiring stack just lost its biggest pipeline.
Sonny replaces what's left.
The international recruitment ban took out your easiest fill. Everything else costs you margin, time, or compliance. Sonny absorbs the lot for one flat monthly fee.
Same shift filled. From 14 days to 4 minutes.
From application received to first interview booked.
Our candidate response time
Industry average response time
Social care vacancy rate (UK avg: 2.2%)
Extra placement or we work free
Four problems crippling your hiring right now
International recruitment closed in July 2025
The Health and Care Worker visa was your lifeline. 105,000 international care workers joined the UK sector in 2023/24. That route is now shut. Every provider is fighting for the same domestic candidates. The one that replies fastest wins. Most providers reply in 47 hours.
Your domestic candidates are gone before you call
78% of candidates take the first offer they receive. Not the best one. The first one. If a candidate applies to your residential home at 10pm and your manager doesn't see it until 9am, it's already too late.
Your managers are doing recruitment instead of running the home
Sifting CVs, chasing DBS, sending interview invites, filling gaps in the rota. Your registered managers are spending hours a week on hiring admin instead of leading care delivery. CQC notices. Inspectors notice.
Your CQC compliance is one missed reference away from a downgrade
Right to work, enhanced DBS, references, mandatory training. The cost of a bad hire isn't just the wage. It's a CQC inspection finding. Manual chasing breaks down. The system needs to be automated and audited end to end.
You can pay an agency.
You can hope they apply.
Or you can plug in Sonny.
Three ways to fill your shifts. One worked before the international ban. Only one works now without eating your margin.
Pay Agencies
£3-5k per care worker. £8-15k per nurse.
- £3,000 to £15,000 every time you fill a role
- Same agency placed half your competitors last week
- You still chase DBS, references, training certificates
- Bank staff cost more than agency staff cost more than yours
- Eats your CQC headroom and your margin in one bill
Buy Recruitment Software
ATS plus Indeed sponsored plus job board credits.
- Per-seat pricing across multiple homes adds up fast
- Generic. Doesn't know your shifts, your DBS rules, your CQC
- Your candidates still wait days for a reply
- Your registered manager still does the actual recruitment
- Doesn't fill nights. That's still your problem.
Plug in Sonny
By 9Mil. Replies, qualifies, books, while you sleep.
- Flat £3,000/mo. Unlimited shifts, unlimited locations
- Replies in 90 seconds. Including 3am applications.
- Your manager runs the home. Sonny runs the recruitment.
- Live in 72 hours. Month-to-month, no lock-in
- Founding members get every future Sonny upgrade. Free, forever
Your last great recruitment manager left for £3k more elsewhere.
Care sector turnover runs around 30% per year. The harder you train someone on your service, the more poachable they become. Sonny stays. Sonny gets sharper. Sonny doesn't take a counter offer.
Trained over months. Then they leave.
- Spends weeks learning your DBS process, your CQC requirements, your shift patterns
- Builds intuition for which agencies are worth a callback and which aren't
- Memorises which homes need what kind of carer at what hours
- Knows your training providers, your bank rates, your night-shift rules
- Then leaves for a competitor offering £3k more, taking the knowledge with them
Trained in days. Doesn't leave. Doesn't sleep.
- Learns your shift patterns, your homes, your bank rates, your DBS criteria
- Memorises your CQC requirements and which roles need which checks
- Knows your registered managers and routes candidates to the right one
- Tracks training certificate renewals and flags expirations 30 days out
- Never quits. Never forgets. Every hire makes Sonny smarter for the next one.
The honest math
For the cost of 4 nurse agency placements, you get a recruiter that fills shifts at 3am, knows your DBS criteria, never quits, and gets sharper every quarter.
Sonny is the brain. Your service stays.
Your job boards, your DBS portal, your care management software. Sonny reads them all, replies to candidates, books interviews, and tracks compliance. Live in 72 hours, fully trained on your service inside 60 days.
One extra placement in 60 days. Or you walk.
Every approved candidate, completed DBS, signed offer feeds Sonny's understanding of your service. Day 1 Sonny is configured. Day 60 Sonny is trained. If Sonny hasn't placed at least one extra hire by then, the £1 pilot ends. No fight. No invoice.
What your AI recruiter does for your care service
All included. Candidate response is the hero. The others stack on top.
Replaces a recruitment admin headcount and your sponsored job board spend.
AI Candidate Response
Applicant submits a CV at 11pm Tuesday. By 11:01pm they have a personalised reply, been prequalified against your role spec (right to work, qualifications, distance to home, shift availability), and booked into your manager's diary for 9am Wednesday. No manager time. No candidate lost to the home down the road.
Branded CV Pack
Every candidate CV reformatted to your service's standard pack. Including DBS status, right to work, training certifications, and references. Manager opens it ready to interview, not ready to chase.
Database Reactivation
Your previous applicants, the ones who applied 6 months ago and you never got back to, are still gold. We message every one of them, requalify automatically, and return active candidates to your manager. From a database you already have.
Shift and Vacancy Monitoring
Live alert when a vacancy opens. By service, role, location. The AI starts sourcing and screening before the manager finishes typing the job description. Zero gap between vacancy opening and pipeline filling.
Compliance Chasing
DBS, right to work documents, mandatory training certificates, references. The AI chases each one until it lands, stores it in the candidate file, and flags missing items before the start date. Your CQC audit trail builds itself.
Every system is configured for your agency specifically.
Your niche. Your ATS. Your screening questions. Your tone of voice. We do not hand you a template and walk away. We build it, test it, and run it.
How We Onboard You
Your involvement: 3 to 4 hours in the first two weeks. We handle the rest.
We Audit Your Hiring Flow
We go through your inbound applications, your historical database, and your current screening process. We show you exactly where candidates and time are leaking. By role, by service, in pounds. We show you the number before we start.
We Build Your AI Recruiter
We configure the AI for your services. Care home or domiciliary, your role types, your screening questions, your shift requirements, your tone of voice. We plug into the systems you already use. Your team learns nothing new.
We Go Live Together
Live in 72 hours. We handle deployment, soft launch, and the first week of monitoring. Your team gets a 20 minute walkthrough. The AI starts responding from day one.
We Track Your Results
Weekly report on response times, candidate quality, and time to fill. Our 60 day placement guarantee is live from day one. One extra hire in 60 days or we work for free until you get it.
“A recruiter that never sleeps, for the price of half a junior. Your last junior cost you £45,000and went on holiday in August.”
"How every founder we work with describes it."
How Much Is Slow Response Costing You?
Adjust the numbers to match your agency. The formula is conservative.
Estimated monthly revenue leaking away
£122,553
£1,470,636 per year. Candidates going to faster agencies.
Based on 30% candidate loss rate at your response time vs 90 second benchmark
You just saw the number. Now fix it.
Most agencies recover this loss in their first month with 9Mil.
Start Your £1 Pilot5 founding spots · 5 remaining · Pilot from £1
The Maths
Average placement uplift
2 to 3x
Extra placements per month once the system is running
ROI guarantee
60 days
One extra placement in 60 days. If not, we work for free. The first typically arrives within 3 weeks.
What it costs
Custom
The cost of doing nothing is in the calculator above. Apply for the Founding Programme and we'll show you the cost of fixing it on the call.
One flat monthly fee. Replaces all the agencies.
Founding members lock in today's rate forever and get every Sonny upgrade we ship. No migration. No upsell.
Founding
£1 first month, then £159/mo from month 2.
WHAT SONNY ABSORBS FROM YOUR MANAGER'S WEEK
- 24/7 candidate replies (including 3am applicants)12 hrs/week
- Database reactivation (former carers, bank staff)6 hrs/week
- Multi-home shift monitoring and dispatch5 hrs/week
- DBS chase and compliance tracking8 hrs/week
- CV pack preparation with training certs4 hrs/week
- Manager reporting and CQC audit prep3 hrs/week
- Hiring manager interview coordination3 hrs/week
Less than 4 nurse agency placements. Your manager runs the home. Sonny runs the recruitment.
Save £39,841/month. Lock in this rate forever.
No setup fee. No long-term contract. Cancel any time.
Apply for Founding PilotStandard
£0 setup, then £159/mo from month 2.
WHAT SONNY ABSORBS FROM YOUR MANAGER'S WEEK
- 24/7 candidate replies (including 3am applicants)12 hrs/week
- Database reactivation (former carers, bank staff)6 hrs/week
- Multi-home shift monitoring and dispatch5 hrs/week
- DBS chase and compliance tracking8 hrs/week
- CV pack preparation with training certs4 hrs/week
- Manager reporting and CQC audit prep3 hrs/week
- Hiring manager interview coordination3 hrs/week
Less than 4 nurse agency placements. Your manager runs the home. Sonny runs the recruitment.
Save £39,841/month vs piecing this together.
Month-to-month. No long-term contract.
Book a discovery callOne extra placement in 60 days. Or we work free.
We define the ROI metrics together during onboarding. If the system has not delivered an additional placement within 60 days, we work for free until it does. No negotiation. No small print. We can say this because we configure everything for your agency. Not a generic template.
Founding agencies currently live on the platform are seeing their first additional placement within 3 weeks.
Built by an outsider who saw what the sector couldn't.
Anthony Dennis comes from paid acquisition, not care. That's the point.
He spent 8 years watching businesses pour money into systems that didn't connect. He watched the same broken pattern hit care providers when the international recruitment route closed: agencies charging £8,000 a placement, managers doing recruitment instead of running homes, candidates ghosted into agency competitor pipelines.
9Mil treats your hiring like a paid acquisition funnel. Anthony works deep across Claude, Codex, and Antigravity to architect intelligent workflows and AI brains that respond to every applicant in seconds, qualify them against your service, and hand-deliver them to the right manager at the right home.
Anthony Dennis, founder, 9Mil
Want to see if 9Mil fits your agency?
30 minute call. No slides. Just your numbers and a live demo.
Book a 30-min CallCommon Questions
The things agency MDs actually ask before they commit.
How quickly will we see results?
Most providers see measurable output within 72 hours of going live. The AI starts responding to inbound applications and working through your existing database from day one. Meaningful pipeline impact typically shows within 2 to 3 weeks. Our guarantee: average response time under 5 minutes within 14 days, and one additional hire within 60 days. If not, we work for free until you get there.
We're a care provider, not an agency. Does this still work for us?
Yes. Actually it was built more for you than for agencies. Most AI recruitment tools are CRMs sold by the seat to staffing agencies. You're not a staffing agency. You're an end employer with internal hiring managers who don't have time to chase candidates. 9Mil sits on top of however your applications come in. Your careers page, Indeed, NHS Jobs, Care Friends, your shared inbox. It replaces the hours your managers spend on recruitment admin.
What systems do you plug into?
Whatever you already use. Email in or email out works with everything. Calendar booking works with Google Calendar and Outlook. We use Zapier as our universal bridge to push candidates back into your tracker, whether that's a spreadsheet, an HR platform like BreatheHR or Citation, or nothing at all. We build around your stack. You don't change anything.
Will candidates know they're talking to an AI?
The system identifies itself appropriately. It uses natural language, follows the logic of a real screening conversation, and only hands off to a human at the point where human judgement actually matters. Care candidates consistently prefer a fast, clear response from an AI over waiting 3 to 5 days for a callback that never comes.
What about CQC compliance and GDPR?
All candidate data stays within your ecosystem. We do not store, sell, or process candidate PII on third party servers without explicit configuration for your jurisdiction. Every workflow is designed to comply with GDPR (UK) from the ground up, and we provide full documentation of every workflow for your CQC audit records. Compliance documents (DBS, right to work, references, mandatory training) are tracked, chased, and stored as part of the standard candidate file.
We've tried recruitment chatbots before and they didn't work. Why is this different?
Off the shelf chatbots aren't configured for care. They don't know what an enhanced DBS is, they don't ask about driving licences for domiciliary, and they don't handle right to work follow ups. What we build is bespoke: trained on your services, your roles, your screening questions, your tone, and your handoff rules to your registered manager. It's a built for you AI recruiter, not a generic bot.
Why not just vibe code this myself with Claude or Cursor?
You could. We did. Eighteen months in. Sixty seven workflows running in production. Every prompt tuned against real outcomes. Every failure mode patched after it broke. The edge isn't the code itself. It's the observability, the recovery logic, the model upgrades, the integrations that don't snap when an API ships an overnight update. Anyone can ship a prototype in week one. Week twelve is where it falls apart.
How is pricing structured?
We custom quote based on your team size, volume, and the systems you actually need. We don't publish pricing because every provider's setup is different. A 5 home group has different needs than a single home service or a domiciliary agency. Book a 30 minute call and we'll show you the numbers. First month is a £1 pilot. If it's not working, you walk.
What does onboarding look like?
Week 1: We audit your inbound applications, your database, and your current screening process. Week 2: We build and configure the AI. Week 3: Testing and soft launch. Week 4: Full go live with monitoring. Your involvement is roughly 3 to 4 hours across the first two weeks for briefing and approval. We handle everything else.